Do you buy a ton of clothes each years for your little ones? The fast fashion industry has not spared the kid part of this business. Many huge surface stores will offer a super wide range of seasonal apparel for your minis and often at an almost ridiculous price. Knowing very well that they are often going to out grow them or ruin them, you might as well buy the cheapest right? Not worth it to invest in a 40$ dress when Walmart offers you 3 for the same price and with they're beloved cartoon characters all over them. I'm a parent, I did it so this it a judgment free space here :). The thing is, we have started to believe it's the reasonable way. The sustainable way when it comes to budget. But in reality, if the same budget in the high end industry buys you a lot less pieces of clothing, they are largely compensating with the quality and the overall social footprint that they offer. Also on the plus side you will often beneficiate from unique design and quality fabric that is not going to get torn apart after one day at the kindergarten. You will be able to pass them along to the younger ones or even sell them back. The local fashion industry also pays reasonable wage to their worker which ensure the overall wellbeing of this working class without loosing the knowledge of those jobs. That's also local money that stays local. Not growing any international big company that often won't even pay tax locally or even at all. Want to know more about what your dollar is worth in the fashion industry? We suggest you what the documentary « The true cost ». It goes into more details about the truth of this industry.